Beauty Industry

Top 10 Haircare Brands in the World—Ranked by Cosmetify

Olaplex is #1, followed by GHD and Babyliss in Cosmetify's 'Most Popular Hair Brands.’

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By: Charlie Sternberg

Associate Editor

Cosmetify has unveiled the most popular hair brands of 2022 according to the following social media and search factors:
 

  • Instagram followers
  • Instagram engagement
  • Instagram mentions
  • Google searches
  • Change in searches
 
Also: Don’t miss Cosmetify’s ranking of the Top 10 Beauty Brands in the World.
 
Olaplex is #1 this year. The brand boasts over 1 million hashtag mentions on Instagram, close to 18.5 million Google searches in the last year, an increase of 21%, and a huge Instagram following of 2.3 million. It is followed by GHD and Babyliss.
 
Here’s the top ten:
 
1. Olaplex

2. GHD

3. Babyliss

4. Paul Mitchell

5. Davines

6. Wella

7. Redken

8. Remington

9. Beauty Works

10. Moroccanoil
 
Here is the full report, at The Cosmetify Index

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